Testimonials
Please see below testimonials from leading industry figures who attend BusinessRiver's long-standing events in Ireland, including the Irish Content Marketing Awards, Event Industry Awards, Irish Sponsorship Awards and the Irish CX Impact Awards.
“I’m really honoured to receive this award tonight; the content marketing sphere has grown massively over the last 8 years. It originally started off with people like me who are one-man bands but now it has huge teams of different companies creating lots of content on a daily basis and that’s only going to get bigger and better as the years go on.”
Micheál Nagle, Paddy Power
Outstanding Contribution 2018
“It’s been a really lovely evening here and we were delighted to be associated with it in Cpl. We formed a really nice partnership with the Content Marketing Association. It’s an inaugural evening and I think it’s something that’s going to grow and grow.”
Gillian Owens, Senior Marketing Manager, Cpl
Sponsor 2018
“Great to get the result. First of all, it was nice to get the nomination but to then be called out as the winner was fantastic. I think it’s really nice to have a focus on the content marketing end of things, I think it’s a channel that’s often overlooked. At the same time, it’s a real driver of traffic to the site and we know it converts really well, so to have that focus there is really important.”
Eoin Mulvihill, #VWSnapshot – Volkswagen
Most Effective Use of Photography & Best Content Marketing Award – Social 2018
“Winning this award, means much for Centra - Live Well. We’ve been on a journey for the past few years to bring health more to the nation, so this will help us over the next few years (to) bring even more out in our communications.”
Vicky O’Sullivan, Live Well – Centra
Best Content Marketing Award – Video Series 2018
“It’s a brilliant night! You’re meeting a lot of really interesting and great people from the industry: You’re meeting thought leaders, great brands; the people who are really at the forefront of content marketing in Ireland, so it was great to be a part of.”
Cian McDonagh, #TheCallUp, Three
Best Content Marketing Programme 2018
“We were absolutely delighted to win it. This was just acknowledgement of the amount of work that’s been done by a very large team of people within the department. We are modernising our service and an award like this gives great recognition to that.”
Siobhan Byrne, Department of Foreign Affairs and Trade
CX Impact in Digital
“I think SuperValu as a brand is known as giving a very good customer experience and very values-driven but winning an award like this further exemplifies that we’re on the right track and we’re doing the right thing for our consumers.”
Siobhan Hennessy, Musgrave
CX Team of the Year & CX Impact in Supermarket/Grocer 2018
“CXPA is all about elevating professional customer experience in Ireland, so a night like this is really a celebration of that community in Ireland and it’s great to be there for the inaugural (event).”
Deirdre Wafer
Chair, CXPA Ireland
“Well we brought the team and we always make sure that if there’s something to be recognised for bring the team because it’s about the team and that’s the real value of awards is to motivate the team, to get that recognition, that external recognition for the team.”
Michael McCarthy, Virgin Media
CX Impact in Telecoms
“Anything like this is a massive win for us. We worked really hard to help our customers out so we’re delighted to get the award. If you’ve never entered these awards before I’d say absolutely go for it, you never know what’s going to happen. If you’re really proud of what you’ve done, and you get to win it’s a fantastic thing and if not, we congratulate everyone else who has.”
Olga Maguire, SSE Airtricity
CX Impact in Utilities
“The Irish Sponsorship Awards are something we’ve been involved in for a number of years and it’s important for us to associate ourselves with an event like this because we deal with brands day-in day-out and it positions us and them well: It just fits our brand and company. It’s great to meet clients and meet people from agencies face-to-face and understand what’s going on in their world. They can understand what’s going on ours and it’s just a great networking event: It’s part of our calendar year, year in and year out.”
Chris Collins, Agency Sales Manager, JCDecaux
Sponsor 2018
“Nights like tonight are brilliant when you consider the quality of entries, the quality of agencies and brands that are there. I suppose the great thing for us as well on the night is (that) there is a number of our clients here too. To be recognised in this company - you know these are special moments.”
“We’re all so busy, you don’t get time to maybe step back and appreciate the work of other brands, of other agencies. (To) sit down and have a chat about what’s new in the industry, appreciate maybe the previous 12 months and win, lose or draw, you’re going to have a great night at The Irish Sponsorship Awards”
Eoin Conroy, TITAN Experience
Best Sponsorship Team – Agency 2018 Winner
“Winning an award like the Best Experiential Marketing award will give us the potential to compete against bigger brands, especially ones with a larger share of voice and larger budgets. The more we can standout, the more we can gain a bigger share of voice for a smaller brand.”
Ian O’Rourke, Bringing Hoops to the Streets submitted by Largo Foods
Best Use of Experiential Marketing 2018 Winner
“It’s just incredible to be in the company that we’re in (tonight) and then for your name to be called out, sure it’s just fantastic. It’s been a great year for Irish Rugby, and you know to be the official airline of rugby, to get to fly them to away games, it culminated in a match against England on Saint Patrick’s weekend. I think to win the award this year in a Grand Slam year, to win it for Irish Rugby this year, it’s really just a tremendous achievement for us and the team and really just the icing on the cake.”
Roz Diff, Aer Lingus Official Airline of the Irish Rugby Team
Best Sports Team or Athlete Sponsorship 2018 Winner
“It’s a recognition of the great work of the team. There’s more than 200 of us now, the vast majority are based in Dublin and we’re already, hopefully, continuing to create great events around the world. The event industry in Ireland is obviously thriving. There’s lots of people here having a great time, it’s a good sign I’m sure: 10 years ago, 8 years ago, times were very different but today things are great. They’ve certainly turned a corner (and then some more) so that’s fantastic”
Paddy Cosgrave, Web Summit
Outstanding Contribution to the Events Industry 2018
“The other nominees are just incredible, we just didn’t think that we were in the running really; you know it’s just nice to be here. It’s the first event award that Dublin Zoo has ever been in the running for, so it was just nice to be here on the night and then to actually hear your name being called is just unreal.”
Aoife Keegan-Twomey, Dublin Zoo
Best Event & Best Live Event – Wild Lights at Dublin Zoo 2018 Winner
“An event like this is a high profile event: the highest profile event of its type in the city, in the country indeed. And I think it’s always good bringing new people into the event industry, all the time that’s what it’s about; new people, new ideas, new creativity; we have to encourage it. Sponsoring an event like this was our opportunity to give something back to the industry: yes, delighted to do it.”
Peter Hanley, Director, Hanley Event Group
“Oh, it’s incredible from a marketing point of view but for company moral it’s just incredible to win an award and to have all of our team here to celebrate; it’s just amazing. An event like this is brilliant because the team love coming to it and it honours the work we’ve done over the year.”
Sarah O’Brien, Cogs & Marvel
Best Event Innovation – Lidl at the National Ploughing Championships 2018 Winner